Al Gore argues that when we are asked to choose between economic and environmental progress, we are being asked to make a false choice, since "if we do the right thing, then we're going to create a lot of wealth and opportunity." Gore argues for "using market capitalism as an ally" and approvingly quotes General Electric CEO Jeffrey Immelt: "We think green means green. This is a time period where environmental improvement is going to lead toward profitability."
--An Inconvenient Truth (Rodale, 2006), pp. 271, 270, 275-276.
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